278 – Building Trust from an Environment of Distrust

Trust is the foundation of everything great in your life. It has long been acknowledged that trust is a critical component of leadership, business, and sales. It also plays a dominant role in marketing. The ability to build trust with others is a big factor for your success. Your inability to build trust will inhibit your results and outcomes.

Judith Glasser in Conversational Intelligence, speaks to the concept of trust and distrust. Her Trust Model (https://www.psychologytoday.com/au/blog/conversational-intelligence/201606/go-the-distance-distrust-trust) and other brilliant leadership resources have been a gift. Unfortunately, Judith passed away in 2018 but leaves a legacy for all leaders.

While trust is part of the leadership language, the reality for some leaders is the navigation to create trust from a place of distrust. Many have found this challenging at best, and at worst impossible. Most leaders understand the importance to build trust, and a good percentage of them will have great intentions to do so. But when we have distrust, the underlying currency is cynicism and negativity.

Why is that?

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